Kindle Fire is a premium product, offered at a non-premium price.
It
brings everything we’ve been working on at Amazon for
15 years - Kindle,
Amazon Instant Video, Amazon MP3, Amazon Prime,
Amazon Appstore, and
Amazon Web Services - together into a single,
fully-integrated
experience for customers. We’ve also developed a new,
faster web browser
called Amazon Silk, specifically designed for
Kindle Fire.
It’s a
split browser that lives partially on
Kindle Fire and partially in the
cloud,
taking full advantage of Amazon Web Services’ incredible
computational
horsepower to accelerate web browsing - something you
won’t find in iPad’s Safari browser.